Meta: The owner of Facebook and Instagram, Meta Platforms, will be fined $100,000 (approximately Rs. 82 lakh) every day for privacy violations until it takes corrective action, Norway’s data protection authorities announced on Monday. This decision may have repercussions across Europe.
Unless Meta takes action, regulator Datatilsynet warned it would charge the fee daily from August 4 until November 3.
It stated that Meta could not collect user information in Norway, including users’ actual whereabouts, and use it to target them with behavioural advertising, a Big Tech-favored business model.
Meta’s take
The decision will not affect Meta‘s services, according to the company, which also said it would investigate Datatilsynet’s choice. A few days prior, the top court of the European Union (EU) declared that Meta cannot collect user data for the purpose of behavioural advertising. Instagram Threads, which is owned by Meta, is not yet live and won’t be in the near future, according to the Digital Markets Act (DMA) of the EU.
Even though the spokesperson for Meta and other Meta executives have avoided “putting the blame any one of Europe’s many tech regulations,” recent interviews with Instagram head Adam Mosseri have suggested that the EU’s Digital Markets Act is the cause of the delay in the launch of Instagram Threads. According to the DMA for Europe, tech companies like Meta are not permitted to combine the data it gathers from its suite of apps, including Facebook, Instagram, and Threads.
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