HomeVIDEOSNATIONGerman footwear firm Von Wellx begins production in Agra 

German footwear firm Von Wellx begins production in Agra 

Mr Mahindra said that this "trickle" would soon turn into "a flood" of investment.

German shoe brand Von Wellx has officially shifted its production from China to Uttar Pradesh.

In a boost to UP’s industrial activities, Von Wellx operationalised two shoe-making units in Agra on November 3.

Von Wellx Germany is a footwear brand based on Internationally Patented German Technology – 5 Zones By Dr.Mauch across Men’s and Women’s Category.

The company works with the vision to make people aware of the importance/functions of feet and healthy footwear and provide them the healthiest footwear without compromising on fashion.

The company had in May announced that it would be shifting its entire production of three million pairs of shoes from China to India.

The shift took place in collaboration with Iatric Industries Pvt Ltd. The shoe company operationalised two production units in Agra earlier this week.

Mahindra Group Chairman Anand Mahindra, meanwhile, has welcomed the German shoe brand to the country, terming it a “huge opportunity” for India.

Mr Mahindra said that this “trickle” would soon turn into “a flood” of investment.

“The first few drops, which turn into a trickle, then a strong flow and finally a flood. Let’s make sure we do nothing to prevent this good flood of investment. It’s a huge opportunity. I hope Invest India can catalyse this,” Mr Mahindra’s tweet read.

Von Wellx has also announced to invest around Rs 300 crore in three projects in the state to create direct and indirect employment for 10,000 people.

The manufacturing units are expected to produce 5 million pairs of shoes annually. 

Ashish Jain, the Founder of Von Wellx Germany, brought German technology to India and founded Iatric Industries in 2016 to deliver comfortable and medically-fit footwear.

In around 4 years, the company has spread its wings to Sri Lanka, Dubai, and Qatar markets and is growing at 50 percent year-on-year.

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