Viral Video: Recently, Anand Mahindra posted a motivational video on social media to highlight the creative idea behind Gro Club, a startup that wants to completely change how kids use and recycle their bicycles. The founders, Prithvi and Rishikesh, are highlighted in the video as they came up with a solution after realizing the harm that abandoned bicycles were doing to the environment.
Affordable Bicycle Rentals for Kids
Gro Club provides parents with the opportunity to rent bicycles for their kids at a reasonable monthly cost of 250 rupees through their subscription service. This encourages parents to reuse their bicycles rather than throwing them away when their kids outgrow them, which not only saves money but also lessens waste.
Fostering Sustainability from Childhood
The creators stress the value of introducing youngsters to a sustainable perspective at an early age, shifting from the conventional buy-and-dispard mindset to a subscribe-and-reuse strategy. Gro Club has already attracted over 8,000 members, demonstrating the viability of its concept. In the near future, the company hopes to expand throughout India.
Anand Mahindra Applauds GrowClub’s Innovative Approach
Gro Club’s founders received praise from Anand Mahindra for their creative business concept that mixes intelligence and emotion. One startup at a time, he thinks projects like Gro Club can make a good difference in the healing of the earth. In an effort to show his support for the initiative and to acknowledge the efforts of businesses like Prithvi and Rishikesh who are making a difference, Mahindra said he would rent bicycles for his grandchildren the next time they were in town.
