Burger King has been sued by at least 100 patrons in the United States for misleading customers through its advertisements. The federal lawsuit, filed in Southern Florida, accuses the fast-food giant of inflating the size of its burgers in images.
The 26-page class-action complaint further claimed that Burger King adopted the practice in 2017, adding that it “more fairly” advertised its food products before that.
The lawsuit further said that the Whopper – Burger King’s iconic product – is about 35 per cent smaller than what is shown in the images.
It also features side-by-side comparisons of menu items and their ad images, which appear bigger.
“Burger King advertises its burgers as large burgers compared to competitors and containing oversized meat patties and ingredients that overflow over the bun to make it appear that the burgers are approximately 35% larger in size, and containing more than double the meat than the actual burger,” based on the grievance, as reported by Fox Business.
The attorneys representing the patrons advised Fox Business that they need Burger King and different fast-food chains to promote their menu gadgets in a manner that is nearer to actuality.
It cited a Twitter submit from a Lynnwood-based consumer, which confirmed side-by-side photographs of a Whopper Melt commercial and the true photograph of the burger.
“Am I a joke to you, @BurgerKing?” the consumer named Colin J McMahon wrote within the submit, dated March 14, pointing to the jarring comparability photographs.
The different meals gadgets talked about within the grievance that “mislead” the shoppers are Croisann’Wich and Double Sausage sandwich.
Burger King started operations as a small burger chain in Jacksonville, Florida, in 1953. It is owned by Restaurant Brands International.
(With inputs from agencies)