New Zealand MP Laura McClure stunned Parliament last month by holding up an AI-made nude image of herself. She did this to show how easy it is to create fake explicit photos, known as deepfakes, and to raise awareness about the harm they cause.
McClure (from the ACT Party) created the censored deepfake in just minutes using a simple website she found through Google. During a debate on May 14, she showed the image to fellow MPs and said, “This image is a naked image of me, but it’s not real. It took me less than five minutes to make a series of deepfakes of myself.”
She later explained on social media why she took this step. McClure said, “I brought to the attention of all the other members of Parliament how easy it is to do this and how much abuse and harm it is causing, particularly for our young Kiwis and more likely to be our young females. The problem isn’t the tech itself, but how it’s being misused. Our laws need to catch up.”
McClure Was 'Absolutely Terrified' After Publicly Showing Her Nude Image
McClure said she was “absolutely terrified” to show the image in Parliament but felt it was necessary to push for stronger laws. Currently, New Zealand’s laws don’t specifically cover deepfakes, although some rules handle harmful digital communications. This legal gap leaves victims exposed to abuse without clear protection.
She now supports the Deepfake Digital Harm and Exploitation Bill. This proposed law would update existing revenge porn and intimate recording laws to cover deepfakes. It would criminalise creating or sharing deepfake content without consent. The bill also aims to give victims better ways to remove harmful content and seek justice.
Experts in New Zealand say most deepfake porn is made without consent and mainly targets women. McClure hopes her bold act will speed up the legal changes needed to protect victims.
She wrote, “No one should ever be the target of deepfake porn, especially without their consent. This is abuse, plain and simple. Our laws haven’t caught up, and that needs to change.”
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