The Beauty Co., a premium beauty and grooming brand, has launched a fun and informative video, featuring its brand ambassador Sejal Kumar. Through the new campaign ‘CEM day’, the brand aims to educate people about three-step skincare routine i.e. Cleanse, Exfoliate and Moisturize which is beneficial for all skin type.
The video shows Kumar and others asking people to adhere to the new age beauty rituals while also providing a dose of entertainment through its quirky and vibrant feel with a groove-worthy track.
Watch the video here:
Kumar, a YouTuber and an award-winning fashion influencer, represents a generation of people who celebrate self- love & non-conformity and are a beacon of positive change.
The social media star, who was recently selected as one of the eight content creators worldwide to YouTube Creators for Change with Michelle Obama’ which focused on girls’ education, personally promotes the brand for its unique and novel self care concept and that is why she is the perfect choice to represent the brand and its new campaign.
Suraj Vazirani, Founder & CEO of The Beauty Co. said, “Since our inception, we have strived to be a beauty brand that breaks the mold and presents a concept of beauty that is relatable, real, and trustworthy. Through this unique initiative, we only aim to further aid our beloved customers with their beauty routine and give them just the divine glow they deserve.”
Sejal Kumar, brand ambassador for The Beauty Co. added, “I am thrilled to be a part of this engaging video that aims to break barriers and get real with the viewers. A beauty regimen is something that helps us all enhance our looks, and I am glad to be associated with a brand that values the effort we put in to manage our face & body and helps people with something as intimate as self-care.”
