BharatPe, a merchant payment network, has launched a new campaign called “Team BharatPe” which stars 11 members from India team cricketer. The TVC has been directed by Bollywood director Puneet Malhotra.
Team BharatPe consists of Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.
The new TVC promotes the message of standing together with the Indian merchants. ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade,’ the message says.
The TVC series includes four advertisements which aim to generate awareness around BharatPe’s range of financial products for small merchants across India.
Suhail Sameer, group president, BharatPe, said, “BharatPe has been the flagbearer of disruptive marketing. Last year, we created immense brand recall and the merchant connect with Salman Khan as our brand ambassador. Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own team of cricket stars to reach out to merchants and showcase how our range of financial products can help scale their business.”
Subhasis Beura, head – brands and commerce, BharatPe, said, “Our TV campaign is well-timed as the merchants are gearing up to shed the impact of COVID and make the most of the festive season. This is timed to catch the cricket fever and the restart of cricket for Team India.”
Abhishek Shah, assistant vice president marketing, BharatPe, added “The objective of the new campaign is to build demand for our products and services and to humanise the brand. The campaign will serve as a quirky reminder to team up with BharatPe to grow your business.”
The new campaign will feature across different mediums of communication including TV, Print, Radio and digital. The advertisements will be running throughout the festive and cricket season.
