Adult Nutrition brand Horlicks Protein Plus by Hindustan Unilever has roped in Bollywood actor Akshay Kumar as its brand ambassador. The actor has featured in a new TVC by the brand. As a part of his association, Akshay will encourage Indian adults to make a ‘Protein ka Routine’ which aims to fight off protein deficiency.
The TVC features Akshay Kumar outlining how one should intake an appropriate of protein in their diet.
Sudhir Sitapati, executive director, foods and refreshment, HUL, said, “The relaunch campaign’s central theme reinforces how Horlicks Protein Plus, along with milk, can help to meet the protein requirements for adults thus providing nearly 30 per cent of an individual’s daily protein need. Horlicks Protein Plus contains a blend of three good quality proteins.”
Surjo Dutt, national creative director, FCB Ulka, said, “When it comes to knowing what the body needs, especially after a certain age, we couldn’t find a better fit than Akshay Kumar for Horlicks Protein Plus. He not only sets a high benchmark of exemplary lifestyle choices; he also knows the nutrition needs that are important for a fit and active life. The interview format and his real playful self keeps the message engaging and authentic.”
