Belora Cosmetics, the first ‘Made Safe’ certified makeup brand across Europe and Asia, announces Bollywood actor and style icon, Kiara Advani, as its brand ambassador. Kiara’s mass appeal with millions in fan-following that cuts across geographies and age groups, is poised to play a central role in assisting Belora engage deeply with its audiences.
Speaking on her association with Belora for makeup range, Kiara Advani said, “I believe make-up is a wonderful form of self-expression, giving an individual the liberty to create looks that make an impact. The prospect of wearing make up that is not just trendy, but safe on the skin is a necessity for me. I chose to endorse Belora as I believe in their purpose to creating clean & vegan makeup. Moreover, when they sent over the products for the first time, I loved their poppy intense colours. In fact, their liquid lipsticks are quite liked & used by many of my family members too.” Kiara’s absolute favourites are Belora Kohl Kiss kajal, kissproof liquid lipsticks & a new upcoming product – a unique concealer formulation.
Speaking on the brand vision, Ainara Kaur, Co-Founder, Belora Cosmetics said, “Our single-minded focus is to bring the most innovative formulas that are high performance, vegan & clean. Our research shows that women associate makeup with various emotions – fun, playfulness & glam. But it shouldn’t come at the expense of their skin’s health. That’s the genesis of our brand – beauty that’s guilt free & glamorous.”