Cashify, India’s leading re-commerce marketplace, has appointed South Indian film superstar Rashmika Mandanna as their first female brand ambassador. Having worked in Tamil, Telugu, and Kannada film industries, Rashmika is popularly known as the National Crush of India.
With Rashmika Mandanna’s appointment, Cashify aims to explore company’s presence in South India. The two year partnership will help Cashify further spread its message of reliability, accessibility, and trustworthiness to the youth. Four separate multi-lingual campaigns will be run in Telugu, Tamil, Kannada and Hindi on TV and across digital platforms.
Speaking on the collaboration, Rashmika Mandanna said “I’m really excited to be a part of the Cashify family. In the recent years, Cashify has become almost synonymous with trading off second hand smartphones for cash. I, for one, believe in repurposing and recycling whenever possible. With this collaboration, I hope to contribute some amount of sustainability to our everyday relationship with smartphones and other gadgets.”
Commenting on the campaign, Puneet Arora, Director-Marketing (Brand & Content), Cashify, said, “Working with the ever talented Rajkumar Rao as our first brand ambassador motivated us to further increase our connect with India’s youth. By getting South India’s cherished Rashmika Mandanna as another valuable member of Cashify, we plan to establish Cashify as a brand that’s youthful, ever-evolving and something one can always count on. Establishing long term relationships with such talented actors as our brand ambassadors fills us with joy. This campaign also serves as a fun way to connect with the Indian youth and inform them about the opportunities being provided by Cashify simply by selling their old phones and getting paid instantly. It is a matter of great pride for Cashify to reach out to our vast consumer base in South India in regional languages and continue to grow the Cashify community.”
