CultFit has appointed Bollywood actor Nora Fatehi as its new brand ambassador, after Hrithik Roshan and Tiger Shroff. Notably, Fatehi is the first female brand ambassador for the brand. With her association, she will be introducing her signature workout routine that could be followed by the CultFit fitness centres across the nation.
Naresh Krishnaswamy, growth and marketing head, CultFit said, “We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Nora Fatehi is the perfect face for the cult.fit brand as it stands today and we are thrilled to have her onboard as our first female brand ambassador. Being an iconic dance diva, her dedication to fitness coupled with her growing popularity make her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”
“Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote fit and healthy lifestyle,” Fatehi said.