Dabur India flagship Dabur Chyawanprash, a health supplement brand, has roped in Akshay Kumar as its brand ambassador. The actor has features in a new campaign of the brand which aims to build inner strength and and a fighting spirit in the modern age, specially in times like these.
Mohit Malhotra, chief executive officer, Dabur India, said, “The times we are living in today have underlined the need for and importance of immunity more than ever before. Strong Immunity is the need of the hour with the threat of illnesses looming around us. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash.”
Prasoon Joshi, chairman, Asia Pacific chief executive officer and chief creative officer, McCann Worldgroup, India, said, “Kumar is a fitness icon in our country and so is the brand Dabur Chyawanprash. I have always believed that there should be an inherent resonance between the brand and its endorser, which is absolutely so in this case. I have been part of Dabur’s communication for more than two decades and seen the journey to the top. This will be another great chapter in the brand’s journey and would strengthen the relationship with the consumers.”
