Freedom Refined Sunflower Oil appoints Yash, wife Radhika as brand ambassadors

Freedom Refined Sunflower Oil has roped in south superstar K.G.F and his wife Radhika as their brand ambassador. The collaboration marks their reunion on camera after four years.

As a part of their association to the brand, Yash and Radhika will amplify brand's motive across social media and other platforms of media such as television and radio.

The brand wants Yash and Radhika to connect with people and spread the message of healthy and guilt free eating.

“Just as fitness plays a vital role in my life as an actor, the quality, hygiene and taste of the food we have, matters the most – that’s why, Radhika and I have shifted to Freedom Refined Sunflower Oil which has become an integral part of our food. What we eat defines how we feel,” said Yash.

P Chandra Shekhara Reddy, vice president, sales and marketing, Freedom Healthy Cooking Oils, said, “We are happy and proud to be associated with actors Yash and Radhika and we welcome them to the Freedom Refined Sunflower Oil family. We hope the association will further strengthen the brand recall for Freedom Refined Sunflower Oil and will aid in rapid adoption and improve penetration to grow the footprint of the brand.”