Lendingkart has appointed actor Rajkumar Rao as its brand ambassador. As part of the collaboration, the company has launched ‘business loans bole toh sirf Lendingkart’ campaign with Rao, aiming to connect with the Indian micro, small, and medium enterprises (MSMEs). Consisting of two ad films, the campaign has been conceptualised by WPP’s Contract Advertising.
Rao has started his journey from grassroots and made a mark in the film industry, Harshvardhan Lunia, founder and CEO, Lendingkart, said. “He is the apt ambassador for us in our journey to simplify MSME financing. We clicked together in the first meeting we had. As the digital economy grows, it is important to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a role in bridging the credit gap that MSME sector faces,” he added.
For Ram Deshpande, senior vice president and head of marketing, Lendingkart, Rao represents the aspirations of MSMEs who start from scratch and envision bringing a change. “With Lendingkart, small businesses across India can make their dreams come true. We have Rao with us to communicate our value proposition to the audience of small businesses in India. As we try to make an impact in people’s lives every day, we want people to know how they can benefit by associating with the company,” he stated.