CRED, a high-trust community of creditworthy individuals, merchants and institutions, released its fourth ad-film for its IPL 2022 campaign- CRED: Play it different.
The ad brings together two iconic pop artists of the 90s Sonu Nigam and Shaan for a groovy tune that will last in your head for a long time. The duo that ruled song charts for years in their prime are seen dancing to the song of CRED bounty in a 90s attire and aesthetic. This ad will take you back to the times when you took road trips with Sonu Nigam and Shaan’s melodies playing on your cassette player.
The ad was conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra. The film was produced by EarlyMan Films and directed by Ayappa.