New Delhi: NutriGlow, a part of G.O.A.T Brand Labs, announced the appointment of Bollywood icon, actress, and model Genelia Deshmukh as their brand ambassador. Genelia will endorse the brand’s scientifically-formulated, premium face and body care products and drive home their motto of affordable luxury.
The collaboration resulted from the shared beliefs of Genelia and NutriGlow in the power of good quality skincare products. The onboarding of Genelia as the brand’s face will help NutriGlow take their dermatologically-tested and paraben-free formulation in skincare, haircare, and cosmetics ranges to their target audiences – at a price point they can afford.
Furthermore, Genelia who is a believer of plant-based food, aligns with NutriGlow’s cruelty-free products that neither contain animal-derived ingredients nor are tested on animals. As an actress with a young, vibrant and vivacious screen presence, Genelia is regularly exalted for her simple, science-backed skincare routine that makes her skin glow.
Commenting on the announcement, Mr. Ashish Aggarwal, Co-founder of NutriGlow, said, “We are thrilled to onboard Genelia Deshmukh as NutriGlow’s brand ambassador. Genelia is a celebrity with a follower base across various age groups — whether it is millennials or the GenZ — who see her as a young, vibrant and bubbly artist. The partnership will help NutriGlow penetrate deeper in the market with our products’ goodness of science and nature.”