PagarBook appoints Akshay Kumar as brand ambassador

PagarBook, an employee management, work and payroll management software app, has signed in Akshay Kumar for a two-year-long partnership. The actor will be app's face until 2022.

According to the statement released by the company, with the help of actor's extravagant presence across the country, it aims to drive visibility up to 20 million users by Financial year 2022. As of now, the app has 4 million users who use its services.

Speaking of the partnership, Akshay Kumar said, "PagarBook's USP is that it truly represents the spirit of Atmanirbhar Bharat, something I am very passionate about. To have touched the lives of so many small and medium business owners in a short span of six months and impact the way they run their business is exceptional, and that is the kind of performance and passion I support."

Adding on to this, Rupesh Mishra, Co-founder, PagarBook opined, "We're a very Bharat kind of a brand and we're talking to small business owners who have come up their hard way. So, Akshay was an organic fitment for our brand in that sense. He also doesn't have any kind of Godfather in Bollywood and he has reached this stature all by himself. So when Akshay endorses, it looks pretty simple and people think he's someone like me".

Sivaprasad K, Sr. Vice President, Marketing and Sales, PagarBook added: "Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with Akshay".