Pearson, a British publishing company, has brought actor Vicky Kaushal on board as its brand ambassador to strike a chord with students in India.
Siddharth Banerjee, managing director, India & Asia for the company said, “We are working to ensure that consumers are at the heart of everything we do. Whether they’re aiming for higher studies or better careers in the future, we know that Indian learners today demand a world-class learning experience to accelerate their career pathways. Therefore, through our personalized content, we are fueling their dreams and helping them “Prepare Well“ at every learning touchpoint throughout their lives.”
Prathap Suthan, co-founder and chief creative officer at BITM added: “Through this brand film, we have tried to ensure that we create a communication which diffuses the hyperbole on the prevalent education advertising, and keep it to a warm, believable, and genuine space, despite Vicky Kaushal’s celebrity presence.”