HomeBRAND REVIEWPiramal Pharma signs Amyra Dastur as brand ambassador for lacto calamine range

Piramal Pharma signs Amyra Dastur as brand ambassador for lacto calamine range

Piramal Pharma Limited have announced the expansion of its Lacto Calamine skin care product range. The brand has launched a new campaign, ‘For a Clear Matte Face Daily,’ and appointed actress Amyra Dastur as the brand ambassador.

Nitish Bajaj, CEO of Consumer Products Division, said, “The expansion of the Lacto Calamine range in skincare is part of our strategy to reinforce and consolidate our brand presence in the beauty category. We believe, for the modern woman, a holistic approach to wellness is important and it applies to skincare as well. The Lacto Calamine range caters to consumer’s oily skincare needs, helping them achieve their clear, matte skin.

“We are delighted to introduce popular bollywood actress, Amyra Dastur as our brand ambassador to position Lacto Calamine as a go to product for daily oily skin care. The combination of Amyra’s elegance and Lacto Calamine, which represents a trusted solution for beautiful, matte skin, is a great partnership and will help us reach the right audience,” Bajaj said.

Speaking on this association with Lacto Calamine, Amyra Dastur said, “Skincare forms a very essential part of women’s everyday routine.  I am happy to associate with a legacy brand like Lacto Calamine which takes skincare very seriously. With its wide range of products and deep understanding of consumer needs, it offers a solution for every skincare problem faced by women today. It is a product with a very loyal user base and millions of devoted fans in the country and I am thrilled to be a part of its growth journey.”

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