Licious, the largest fresh meats and seafood brand in India and the nation’s first D2C unicorn, has always been committed to satisfying its customers’ dietary needs for meat. The brand, which is still working to provide meat of the highest calibre, has expanded its “Licious Ke Nakhre Aapke Kab Banenge?” campaign by enlisting the help of superstar NTR Jr., also known as “Man of the Masses.” Licious and NTR Jr.’s explosive partnership will broaden the brand’s appeal and bring its guiding principles to life.
Jr NTR vouches for Licious in new ad
Licious has taken great pride in its offerings and commitment to meat lovers over the years. In order to fulfil this responsibility and serve the most “de-licious” delicacies, the brand has adopted robust processes. The partnership with prominent star NTR Jr. marks a significant turning point in the brand’s southern expansion. The hyperlocal move is evidence of the brand’s efforts to win over audiences and brand aficionados across the country.
Licious will release a number of quirky and entertaining commercials for this campaign that feature NTR Jr. in his wildly popular extravagant mode. The Young Tiger emphasises the significance of the preparation process, no matter how large, in the first hilarious video.
What Jr NTR said
Speaking about his association with Licious, Brand Ambassador NTR Jr. said, “I am a firm believer that to attain perfection, one must possess dedication and passion. Attention to detail is what I follow with all my heart. My partnership with Licious for the new campaign is a result of this shared belief between the brand and me and of course to add to it my love for food and cooking! I am excited to associate with a brand that follows rigorous quality checks to deliver the joy of a perfect meaty meal to its consumers. I am thrilled to be a part of Licious’ mission to deliver the best and always have an eye for perfection because our audience deserves the best! I hope that meat lovers across the country will like the films and entrust Licious for their cravings.”
Keep watching our YouTube Channel ‘DNP INDIA’. Also, please subscribe and follow us on FACEBOOK, INSTAGRAM, and TWITTER
