Rashmika Mandanna has been appointed as as the face of epsiCo’s lemon-flavored drink 7UP. With this partnership, the brand aims to further strengthen 7UP’s bond with the youth across the country. As part of the collaboration, Rashmika will feature alongside the brand’s iconic mascot Fido Dido. New campaigns and TVC featuring the actor will soon be released across various media platforms.
The announcement aims to ramp up brand’s supplies and up its marketing game ahead of a warm summer season. On the similar lines, earlier this week, the beverage maker had released a fresh campaign for its energy drink brand Sting, featuring actor Akshay Kumar.
Rashmika Mandanna ‘truly a great match for 7UP’
“Rashmika with her refreshing and lively personality has quickly become one of the most loved youth icons of India and is truly a great match for 7UP. Her wide appeal and strong fan following will help us widen our reach across a diverse consumer demographic. We are extremely excited to have the freshest face on the block join forces with us and bring forth disruptive, fun, and engaging campaigns,” said Naseeb Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India.
Commenting on her association, actress and diva Rashmika Mandanna said, “I am super thrilled to be the face of 7UP, a drink that has been synonymous with refreshment! I cannot wait for this journey to start and for everyone to see the interesting campaigns lined up for the year. I look forward to the love of the audience as I don this new refreshing avatar”.
Rashmika Mandanna films
Rashmika has a busy schedule. The actor recently appeared in Mission Majnu opposite Sidharth Malhotra. She was also a part of Varisu which starred Thalapathy Vijay in the leading role. The actor also has Animal in her pipeline which will pair her opposite Ranbir Kapoor.
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