Bicycle brand Scott Sports India has announced triathlete and celebrity fitness trainer Nupur Shikhare as its newest brand ambassador. He will be the face of the brand in the Indian market. With Shikhare, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle.
In India, we are seeing a steep increase in the number of people adopting the triathlon lifestyle, Jaymin Shah, managing director, Scott Sports India said. “At Scott, we have a rich triathlon heritage and with the feedback from some of the top athletes in the sport, we create some of the most advanced bikes and equipment for triathletes and endurance enthusiasts alike. Having Shikhare on board as the brand ambassador allows us to collaborate with him in a more intrinsic manner because not only he is a strong athlete but also a fitness coach who follows the #NoShortcuts motto,” Shah added.
Celebrity fitness trainer Nupur Shikhare said, “The entire process of training and racing has taught me more about myself and my body’s capabilities than I could possibly imagine. In fact every training session is a new learning, and every race is a new self-discovery. It’s more than a sport for me. Crossing the finish line is one of the most amazing experiences one can ever have, and I will definitely encourage more people to pursue it.”
“To pursue any sport, especially for a triathlon, one needs as much support as possible, as it is a costly race. The whole journey of Ironman is not only training and prepping but also earning and prepping. With Scott coming in, this journey will now become all the more exciting. Having a great bike for a race like Ironman is the most important chunk that gets covered with this kind of association. I am participating in a full Ironman this September in Ironman, Italy, Emilia Romagna. I will be riding the Scott Addict RC,” said Nupur.
He added, “I am a big fan of Sebastian Kienle, a legend in the global Ironman Arena also, a Scott Sports International athlete. Hence, I am looking forward to a long-term association with Scott Sports India.”