Softline Womenswear, the brand from the house of Rupa & Company Limited, has onboarded actress Kiara Advani as its brand ambassador. As part of the association, the actress will be endorsing the womenswear product range of Softline, including leggings, palazzos, pants, among others. The company will be launching a series of campaigns with the new brand ambassador highlighting the range of Softline’s brand offerings available for the customers. These campaigns will be unveiled both online and offline. “Our partnership with Kiara Advani will ensure that the brand reaches and appeals to much wider and younger consumers,” Vikash Agarwal, president, Rupa & Co. Ltd.
“I look forward to being associated with the decades-old brand Softline from the house of Rupa & Co. The brand resonates with the youngsters offering unique designs and comfort at the same time. It is one of the very few brands that strikes a chord with people pan India,” Kiara Advani said.
“For a consumer, it’s almost magical how ‘effortlessly Softline understands them and helps them dress up for every occasion,” commented co-president Vikash Agarwal. “We partnering with Kiara will ensure that the brand reached and appears to much wider and younger consumers,” he added.
