New Delhi: Legendary Indian wicketkeeper, Dinesh Karthik has been signed on as the new brand ambassador for Taj Rummy. The online rummy platform is one of the top skill-gaming websites in the country. The aim of the collaboration will be to create awareness about ethical gaming in India and will also help in brand recall.
With this association, Karthik will now be the new face of Taj Rummy and will be promoting the brand through various digital mediums.
Pariekshit Maddishetti, Founder of Gridlogic, the parent company of Taj Rummy, said, “India is one of the fastest growing online gaming markets in the world with millions of users turning to real money gaming as a key tenet of their leisure and entertainment. Gridlogic is at the forefront of fulfilling users’ evolving requirements and has been maintaining its leadership position in the rummy and fantasy cricket offerings with engaging skill-based games and we are strengthening our commitment with our flagship offering, Taj Rummy.”
“With Karthik, we found the perfect match for Taj Rummy as he is the perfect testament of a powerful performer, always strives to deliver the best for the country and is humble in nature, the key tenets of our brand. We look forward to a successful collaboration with him and aim to further popularise ethical online gaming in India through a dedicated marketing campaign with him.”
Commenting on his role as brand ambassador, Karthik said, “As the leading platform in the online gaming space, Gridlogic’s Taj Rummy have been the go-to destination of users for its best-in-class experience and I found synergies in our vision of delivering the best for our audiences by going the extra mile.”
“From building a robust technology platform to ensuring the entertainment and safety of its users, Gridlogic and I share the same ethos of delivering the best for our audiences and I’m delighted to be a part of this journey. I hope to make a meaningful contribution to the brand’s fast-growing user base by further popularising the brand among gamers and create more advocates for ethical online gaming in India.”
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