U&i, the gadget accessory and consumer electronics brand, has appointed Bollywood actor John Abraham as its new brand ambassador.
With the brand new collaboration, the brand aims to reach to the masses and enhance its reach by establishing a trustworthy bond with its customers. As a part of the alliance, John will feature in a number of campaigns for the brand’s range of mobile batteries.
Paresh Vij, founder and director, U&i, said, “Selecting the right brand ambassador plays a major role in building the brand image. Our qualities are similar to that of John Abraham, hence, this association will definitely bring out the best of U&i and will help us gain more recognition and popularity.”
“It feels great to be associated with U&i. Today’s youth are highly enthusiastic about the brands that they use and U&i have proven its mettle by pushing the boundaries of innovation and offering its users a quality experience,” said John.