Wow Skin Science appoints Bhumi Pednekar as brand ambassador

Wow Skin Science India, a skincare and wellness brand, has roped in Bolllywood actor Bhumi Pednekar as their new brand ambassador.

Bhumi Pednekar, who has lead the fight for climate change from the front, will now be associate with brand for promoting its range of products, including cleansers and creams.

Since the brand also follows environment-friendly and sustainability-conscious brand ethics, Bhumi appears to be a perfect fit to be the face of the brand.

“What drew me towards this association with Wow Skin Science is that they have effective and high-quality products that are easily available and affordable across all target groups. ‘Clean & Green’ beauty has seen a surge in popularity and Wow is making it accessible to all. I’ve always believed that change begins with you and Wow provides the stepping-stone for that,” said Pednekar.

Madhur Acharya, senior manager – business development, Wow Skin Science, said, “As a business, we've always focused on a digital first strategy to reach out to the maximum number of consumers and have succeeded to a great extent. Our association with Pednekar is the next level of consumer engagement. Pednekar will support our skincare collection to resonate and inspire people all across the country.”