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Bharat Ke Super Founders, Not Shark Tank – Did This Suniel Shetty-Hosted Show Just Change India’s Startup Game? Check Video

Bharat Ke Super Founders premieres on Amazon MX Player with a Rs 100 crore fund and a founder-first approach. Is this India’s next startup game-changer?

Bharat Ke Super Founders - Suniel Shetty
Photo Credit: X

India’s startup reality TV space has a new contender after Shark Tank India 5, and it is already standing apart. Bharat Ke Super Founders, which premiered on National Startup Day on January 16, 2026, is not trying to be loud or dramatic. Instead, the Suniel Shetty-hosted show focuses on real founders, real problems, and real solutions.

Streaming for free on Amazon MX Player, the show opens with a strong promise of a Rs 100 crore investment pool dedicated to entrepreneurs from across India. From the very first episode, it became clart that this platform is not about quick deals or flashy negotiations. It is about building businesses that can last. The premiere episode was all about nex-gen founders.

This show’s format follows a clear “founder-first” approach. Entrepreneurs are given time to explain their ideas, journeys and challenges. The focus stays on impact and execution, not just numbers or valuations.

How Bharat Ke Super Founders Is Empowering India’s Next-Gen Startups

One of the best pitches in Episode 1 comes from Alo E Cell (a clean-energy startup from Bundi, Rajasthan). Founded by Nimisha Verma and Naveen Suman, the company has developed an eco-friendly battery using aloe vera extract instead of toxic chemicals. Their idea impressed investors not only for its innovation but also for its sustainability and scale. The startup closed a strong multi-structured deal worth Rs 3.5 crore.

Another memorable pitch was MH 19 Chips Vala, a banana chips brand started by teenage brothers Durgesh and Sai Shimpi from Jalgaon. Built to fulfil their late father’s dream, the pitch struck an emotional chord. The founders received a mix of equity funding, interest-free support, and an education grant, showing the show’s willingness to invest in people, not just products.

The episode also featured Cherry, a creator-focused platform aiming to change influencer monetisation. Instead of relying on big celebrities, Cherry empowers micro-creators to earn through content-led commerce. Its simple, social-first idea resonated with investors who see massive growth potential in India’s creator economy.

Adding to the inclusivity was ZozoConnect, founded by 11-year-old Athvik Amith Kumar. His digital visiting card solution earned praise and an Rs 11 lakh grant, reinforcing the message that innovation has no age limit.

About The Show

Supporting these startups is a panel of experienced “Tycoons,” including Dr A. Velumani, Nitish Mittersain, Shanti Mohan, and others. Beyond funding, they offer guidance, market access, and structured support, making the ecosystem feel practical and grounded.

So, can we say that Bharat Ke Super Founders is quietly redefining how India sees startups by putting purpose, people and long-term impact at the centre of the journey?

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