Priyanka Chopra Jonas has started a new business phase as Reliance Retail has bought her haircare brand Anomaly. This move will help the brand reach many more customers through Reliance’s stores and online platforms. The news has created a lot of buzz in both entertainment and business circles.
Even though Reliance now owns the brand, Priyanka Chopra is still fully involved. She remains the Creative Director and will continue to guide product ideas, design and the brand’s direction. The goal is to mix Reliance’s reach with her vision for simple and affordable haircare.
Priyanka Chopra Reacts To Big Business Milestone
Sharing the news on Instagram, Priyanka Chopra called it a full-circle moment. She said Anomaly was inspired by her personal habits and the idea that good haircare starts with a good routine. PeeCee also explained how the brand has grown from a personal idea into a global name.
She added that working with Reliance Retail is the start of a new phase focused on growth and wider access. Priyanka Chopra also said she is happy to work with Isha Ambani and praised her for turning ideas into large-scale success while keeping them meaningful.
Most importantly, Priyanka Chopra made it clear that she is not leaving the brand. She confirmed she will stay involved in all creative decisions and future plans.
Check her post below
Fans React As Products Become Hard To Find
After the announcement, fans reacted quickly online. Many said they were unable to find Anomaly products in stores and noted frequent out-of-stock issues. Others said the Reliance deal would now make the products easier to buy.
The brand already has strong popularity because of its focus on clean ingredients and reasonable pricing. With Reliance’s support, availability is expected to improve across India and other markets.
Priyanka Chopra’s Busy Film Line-Up
Along with her business work, Priyanka Chopra remains active in films and OTT projects. She was last seen in Heads of State and The Bluff. She will next appear in Citadel Season 2, one of her major global projects.
Priyanka will also star in SS Rajamouli’s upcoming film Varanasi alongside Mahesh Babu.
