Ice cream brands in India are increasingly using words like healthy, guilt-free, clean and even keto-friendly to attract fitness-conscious buyers. These labels sound reassuring, especially for people trying to cut sugar or calories without giving up desserts. But how true are these claims?
A recent Ice Cream Test conducted by blind testing platform Trustified has raised serious questions about this fast-growing category. They sent popular “healthy ice cream” brands for independent lab testing. The results shocked many viewers and sparked a fresh debate around food labelling and consumer trust.
Trustified focused on four well-known brands that actively market themselves as healthier alternatives: Get-A-Way, Go Zero, Minus Thirty and NOTO. These are among the few brands in India that openly position themselves in the healthy ice cream space. What followed was a deep dive into their nutritional claims versus actual lab reports.
Ice Cream Test Results: What The Lab Reports Revealed
The first brand tested was Get-A-Way, one of the most popular names in the category. Its bestselling Belgian Chocolate variant claimed 8.3 grams of carbs per 100 ml. However, lab tests found 17.01 grams, nearly 100% more than what was mentioned. The sugar numbers were even more alarming. While the label claimed 1.7 grams of sugar, the lab found 11.39 grams, which is about 570% higher.
Next was Go Zero, tested for its Madagascar Chocolate bar. The brand claimed 2.5 grams of lactose per bar, but lab results showed 7.31 grams, almost 200% more. The product also claimed “no artificial flavours”, but lab analysis suggested otherwise. Trustified even retested the product from a different lab after public pushback, and the mismatch remained.
The third brand, Minus Thirty, was tested for the first time. Its hazelnut bar claimed 41.07 kcal per 40 ml serving. The lab found 89.17 kcal, a jump of 117%. Carbs were claimed at 2.75 grams but tested at 14.35 grams, a massive 422% increase. While protein and fat values matched, the calorie and carb gap raised red flags.
The fourth brand, NOTO, also failed to match its claims. Its dark chocolate ice cream listed 85 kcal per 100 ml, but lab results showed 183.27 kcal. Carbs, sugar, fats, saturated fats, cholesterol and sodium were all found to be significantly higher than stated.
What This Test Concludes
After testing all four brands, Trustified concluded that none matched their label claims, putting the scam percentage of this category at 100%. There is no such thing as completely guilt-free or clean ice cream in the market right now.
For health-conscious ice cream lovers, the safest option may be to make ice cream at home. Alternatively, having regular ice cream occasionally may be more honest and cost-effective than trusting expensive “healthy” labels.
