The pandemic has led to the inevitable surge in the use of digital technologies. People are now adjusting their new ways of work and life.
Viacom 18 bagged the digital rights for a whopping Rs 23,758 crore, which was a bit higher than Disney Star’s winning bid for TV at Rs 23,575 cr.
BCCI treasurer Arun Dhumal also acknowledged the impact of digital during the e-auction.
“So digital turned out to be bigger than linear TV this season in #IPLMediaRights. I would like to thank all the participants for their interest in the best “Made in India” sports property. In my view the transparency of the whole process is truly Winner no.1.Big thanks to fans!,” Dhumal said in a tweet.
In a stunning validation of IPL’s growing popularity, the overall media rights for the 2023-27 cycle was sold for Rs 48, 390 crore.
“For the new five-year cycle the IPL has listed a varying number of matches per season ranging from 74 games each in 2023 and ’24, 84 matches each in 2025 and ’26, and a maximum of 94 matches for the final year of the deal in 2027.”
With this, the lucrative Indian league is now the second most valued sporting league in terms of per match value behind the National Football League (NFL) of the USA.