Smartphone Market: According to the information provided by International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker, the number of smartphones that were shipped all over the world during the third quarter of 2022 decreased by 9.7 percent year over year to reach 301.9 million units.
In the third quarter of this year, Apple was the only one of the top five smartphone companies to show growth, with 51.9 million units sold. All of the other top vendors saw their sales drop from one year to the next. The change from last year to this year for Samsung was -7.8%, and the change for Xiaomi was -8.6%. Vivo saw a 22.1 percent drop, while OPPO saw a 22.3 percent drop from the same time last year.
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Apple was the only company to show growth
Nabila Popal, research director for IDC’s Worldwide Tracker team, said that most of the drop came from emerging markets, where lack of demand, rising prices, and inflation disappointed the consumers. She also said that Apple was the only company to show growth this quarter, but that it still had problems because its growth was slowed in many markets, including China, because of the bad macroeconomic situation.
Vivo and OPPO tied for fourth place
In vendor positioning, Samsung came in first with a 21.2% share, Apple came in second with a 17.2% share, and Xiaomi came in third with a 13.4% share. Vivo and OPPO tied for fourth place at the end of the quarter, each with an 8.6% share. Samsung and Xiaomi’s sales dropped by less than 10%, but Vivo and OPPO’s sales dropped by more than 20%.
The drop is the biggest third-quarter drop ever, and it’s the fifth straight quarter that the smartphone market has gone down. This is because shipments are still struggling because of weak global demand and economic uncertainty.
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