Avana, a division of Emmbi Industries, a leading manufacturing company in the field of packaging, water conservation, human safety and crop protection, has appointed veteran actor Sayaji Shinde as its brand ambassador.
The actor who is a crowd favorite amongst the regional audiences spanning multiple states is the new face of the segment that was launched in 2016 and has since pulled countless Indian farmers out of poverty with its unique end-to-end water conservation solutions and leading pond-lining products.
Mr. Sayaji Shinde, who hails from a farmer’s family in the Satara District of Maharashtra, is a renowned artist who has delivered stellar performances and blockbusters in Marathi, Telugu, Tamil, Kannada, Malayalam, English, Gujarati, and Hindi language cinema and has also acted in several critically acclaimed Marathi Plays. Additionally, the star has produced a handful of Marathi movies and is the recipient of four Filmfare nominations recognizing his acting prowess. He is also a passionate environmental activist, who has campaigned for tree plantation and conservation, overseeing the planting of over 20,000 trees in around 10 villages in the Satara district, and is closely associated with the NGO Sahyadri Devrai, responsible for planting 2,90,317 trees in Western Maharashtra.
Maithili Appalwar, chief executive officer, Avana, said, “Mr Sayaji is a true environmentalist, who has always used his platform to shed light on important causes like afforestation, and we are confident that his enormous reigional appeal will be greatly instrumental in raising awareness on water management and our product’s unique offerings across the heart of India.”
“I believe that farmers are the backbone of our economy, being the proud son of a farmer, and I am delighted to endorse such an ingenious product that helps them use water judiciously and is also beneficial for our environment,” Shinde said.