Pine Labs has released a new ad film with actor Ayushmann Khurrana. In this film, the actor depicts ways of availing pay later EMI purchase option at offline stores powered by Pine Labs point of sale (PoS) terminals. As part of the promotions, Pine Labs has released a multichannel marketing campaign across social media platforms and at over 17,000 consumer durables, mobile phone, electronic stores, and other retail segments of brands pan India to promote this film. The ad film is live across social media platforms in English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu.
Commenting on the campaign insight, Jerry Williams, Vice President, Marketing, said, “We’ve all been enjoying the convenience of paying later since our childhood and availing it now on the Pine Labs terminals is as easy and seamless. Instant, paperless and ubiquitous. These terminals can convert any mode of digital payment into EMIs of 3, 6, 9, 12 months, without the complication of subscribing to any additional cards or apps.
The ‘baad mein’ or ‘I will pay later’ nod has been used in the ad as an interesting creative device which we feel will resonate with audiences across age groups and geographies to land the message that Pine Labs makes these solutions simple and accessible to all businesses and their customers. And no better personality to endorse this exciting in-store digital Pay Later proposition than the versatile actor Ayushmann Khurrana who enjoys an incredible connect with the masses across age groups.”