Helix, a brand by Timex Group India has roped in Asim Riaz as the new face of the brand. With Riaz on board, the brand aims to increase engagement with fitness and fashion enthusiasts.
Manoj Juneja, vice president of sales and marketing, Timex Group said, “We are thrilled to announce Asim Riaz as the new face of the brand. Asim’s personality shines through a balance of being authentic, fun, and uncompromising – something that perfectly fits with our brand ethos. He is the ideal face for the brand with his sense of style, which is bold and fashionable at the same time. We look forward to launching our upcoming timepieces with him”.
Riaz said, “I am absolutely honored and delighted to be associating with one of the world’s most iconic watchmakers. I personally resonate a lot with the brand Helix – it is fresh, authentic and creates watches especially for the free-spirited youngsters who love experimenting with various styles and filters.”