CarDekho, one of the leading auto-tech company in India, unveiled a new ad campaign “Sapna re” with superstar Akshay Kumar, who is also the brand ambassador of the company. This campaign will go live on April 28th, 2022 during the IPL.
Charu Kishnani, Sr VP-Marketing, CarDekho, said, “The concept behind our campaign is to showcase how CarDekho is about trust (Bharosa Kar Ke Dekho) and a bond that makes your loved one’s dreams come true. The ad features the emotional journey of middle-class Indian families to buy a car. It also portrays the special bond between a father and daughter. With a heart-tugging song in Swanand Kirkire’s voice, the ad makes everyone feel the little girl’s emotions and takes us on a lyrical journey.”
Kumar, said, “CarDekho is doing a great job in redefining the personal mobility space in our country. Car buying is a very emotional moment for every family and with CarDekho as your trusted partner, one can fulfil their dream of owning a car.”
