Chumbak, Home & lifestyle brand, has roped in Sara Ali Khan as their brand ambassador for its home and watch categories. With the association the brand aims to reach the wide audience who have been actively participating in the campaign led by the actress. Notably, Khan is Chumbak’s first brand ambassador.
ivek Prabhakar and Shubhra Chadda, co-founders, Chumbak, said, “We’re incredibly excited to welcome Sara on board. She’s a talented artist, but also someone a lot of people relate to when it comes to her easy confidence, approachability, warmth and sense of humour. It’s the start of an amazing adventure for us at Chumbak.”
Vasant Nangia, CEO, Chumbak, said, “With our focus on great design, quality product & unique brand positioning, Chumbak has created a tremendous amount of brand love. Today, we’re ready to take the next leap. Sara Ali Khan, with her individual achievements and wide appeal, is a natural choice to represent the brand.”
“Entering into this long term association with Chumbak is a very exciting moment for me. The brand is warm, positive, creative, homegrown and real. I relate to the brand not only because I love what they do, but also because of their philosophy of making every moment count, enjoying the smaller things in life and adding vibrance where you can,” Khan said.