HomeBRAND REVIEWDeepika Padukone to be the new face of ethnic brand Melange by...

Deepika Padukone to be the new face of ethnic brand Melange by Lifestyle

India’s leading ethnic wear label, Melange by Lifestyle International Pvt Ltd, on Monday announced that it has appointed actor and style icon, Deepika Padukone, as its new brand ambassador. In addition to this, the brand has also launched its new collection and has said that the collaboration aims to strengthen the notion ‘Rethink Ethnic’ and epitomizes versatile, eclectic style of modern day Indian women.

Rishi Vasudev, executive director, Lifestyle International, said Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made and Deepika perfectly fits the part.

“Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognised brands in India across marketplaces, Melange continues to push boundaries by ‘rethinking’ ethnic-wear and all that it has to offer,” he said.

‘I look forward to our customers being delighted by the new collection that brings forth some remarkable pieces, perfect for every ocassion,” he added.

The brand’s new collection comprises of key trends, quintessential occasional wears, floral contemporary styles and slitthouses. Keeping the need of the hour in mind, the brand is also offering a new work-from-home collection which aims to bring fashion and utility altogether.

The exclusive collection is available in over 400 stores along with Melange by Lifestyle stores and market places in India. Price range depends on the styles with kurtas starting at Rs 599. It can also be bought on online portals and lifestylestores.com, making it convenient for you to shop from home amid the coronavirus pandemic.

Deepika Padukone, Brand Ambassador, Melange by Lifestyle said, “Melange by Lifestyle has managed to beautifully capture the essence of the modern Indian woman. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead!”

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