Love is in the air! Ahead of Valentine’s Day, Havells India Limited, announced its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming.
The campaign titled #StopMeriGroomingPeAssuming, set to continue till 15th February 2022, is live on Havells’ official Facebook, Instagram, and Twitter pages. The campaign features Vicky Kaushal and Shraddha Kapoor who share their personal tips on grooming.
The campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation.
Commenting on the campaign, Ravindra Singh Negi, President- Electrical Consumer Durables, Havells India said, “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspective and thoughts associated with personal grooming and appearance. With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.”
