HomeBRAND REVIEWJBL ropes in singer Doja Cat as global brand ambassador

JBL ropes in singer Doja Cat as global brand ambassador

JBL has announced its latest global ambassador, teaming up for a collaborative partnership with singer Doja Cat. The Grammy winner for Best Pop Duo teased her JBL ambassadorship on social media leading into last night’s Grammy awards before commanding attention on the red carpet. Her one-of-a-kind custom hand-blown glass handbag with a blinged out JBL Clip 4 attached turned the conversation from “what are you wearing,” to “what are you listening to?”.

“I’m excited to be working with JBL. From the start of the partnership they have made it clear that they are here to support me and my ideas about their products. That is easy for me because I actually love their speakers and I carry them around with me wherever I go. I’d wear clothes made of JBL speakers if I could,” said Doja Cat. “I can’t wait for everyone to see all the cool things we’re doing, including something coming really soon for my biggest fans.”

“Doja Cat is as authentic as it gets. She’s an adept musician and incredible performer with a strong visual presence, which is hard to find,” said Ralph Santana, Chief Marketing Officer at HARMAN. “She has the unique gift of connecting with fans across a variety of demographics, particularly Gen Z, which makes her the perfect fit for JBL. We are beyond excited to join forces with her to bring together fans from a wide range of backgrounds and encourage everyone to exercise their individuality through personal expression in unexpected ways.”

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