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HomeBRAND REVIEWMankind Pharma appoints Anil Kapoor and Ranveer Singh as brand ambassadors for...

Mankind Pharma appoints Anil Kapoor and Ranveer Singh as brand ambassadors for Health OK

Mankind Pharma has appointed Bollywood actors Anil Kapoor and Ranveer Singh as brand ambassadors for ‘Health OK’, a multivitamin tablet, which is now under the OTC category as a food supplement.

To intensify and aware people about the benefits of the product, Kapoor and Singh, have come together to spread the message of a healthy and energetic lifestyle.

Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigours plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two Mega Superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.”

“I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses,” Kapoor said.

“In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health Ok. I look forward to being a part of their growth journey,” Singh added.

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