HomeBRAND REVIEWPurplle appoints Sara Ali Khan as its new face

Purplle appoints Sara Ali Khan as its new face

Purplle.com, a digital shop to buy all your cosmetics, has appointed Sara Ali Khan as its brand ambassador. With the new development, the brand has launched a new campaign, ‘Go Purplle’, featuring the actress, in a bid to promote that beauty exists irrespective of colour and gender with the tagline ‘Beauty for All.’

The TVC also gives details regarding the facilities that the brand offers such as two-day-no-questions-asked return policy and free delivery for anyone’s first order on the website. Sara also informs that the Purplle rolls out around 400 new products every month and also revealed that the brand will be holding a sale from February 8 to February 12.

Watch the TVC here:

Manish Taneja, co-founder and chief executive officer, Purplle, said, “Sara will lend her voice to inspire consumers to embrace their own unique journey; to make beauty reach the comfort of every home. This association is a step towards further strengthening the connection with our consumers. We look forward to an exciting partnership together.”

Arun Iyer, co-founder, Spring Marketing Capital, said, “Our aim has been to communicate all these features of the platform to consumers in a fun, quirky yet informative manner with Sara Ali Khan sharing our story.”

Khan, said, “Purplle stands for beauty that is inclusive and accessible to all. It enables women to fulfil their aspirations and even envision bigger dreams, as they look and feel their gorgeous best.”

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