Mumbai: Online skill gaming platform RummyCircle on Monday unveiled two new TVC campaigns featuring Bollywood star and brand ambassador Hrithik Roshan. The TVCs highlight the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life, much like the game of Rummy, in a unique, fun and action-packed manner.
The brand unveiled two new ads today under #RahoEkKadamAage campaign starring Hrithik via a high decibel television commercial. The new campaigns demonstrate real-life scenarios where Hrithik is engrossed in the game of rummy and how he overcomes the challenges by being one step ahead (Raho Ek kadam Aage). Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.
One of the ads- ‘Photoshoot’, as the name suggests, is set in a background where an action scene is shot but the harness snaps. Energetic in his demeanour, Hrithik works up a model with local props to make the shoot happen. Similarly, the other ad ‘Yacht’ showcases how a well-lit background goes dark due to a power cut, but Hrithik finds a way to resume the celebrations in an even more interesting manner. Both the TVCs convey a powerful message that presence of mind paired with the right attitude can help deal with situations logically illustrates ‘Jo hoshiyari se khele, use jeetne se koi rok nahin sakta’ and inspires the audience to stay resilient.