HomeBRAND REVIEWTaco Bell, Microsoft Xbox join hands for #BeOneWithTheGame campaign

Taco Bell, Microsoft Xbox join hands for #BeOneWithTheGame campaign

Taco Bell India has joined hands with Microsoft Xbox for its digital campaign #BeOneWithTheGame. As a part of the collaboration, from April 4, 2022 till May 1, 2022, Taco Bell will hold a giveaway, where customers can win the Xbox Series S, 12-month game pass ultimate featuring Cricket’22 and PC game passes. For the digital campaign, Taco Bell has partnered with cricketer Hardik Pandya. The campaign aims to encourage gaming enthusiasts and Taco Bell fans to participate in the giveaway. 

As part of the campaign, Pandya will soon feature in a few digital shorts, which will see the all-rounder living out different real life situations, while a virtual avatar in the will mimic his actions in the gaming world.

“I am elated to be part of Taco Bell’s digital campaign in collaboration with Microsoft Xbox. I am extremely competitive on the gaming console with everyone just as I am on the cricket field. The campaign gave me a chance to have a great time as I played different avatars that resonate with the Gen Z audience and gaming enthusiasts,” Pandya said.

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