Leading D2C beauty and wellness brand WOW Skin Science in its latest TVC campaign with Bollywood star Bhumi Pednekar launches a strong narrative, laying emphasis on ‘change’ and why no amount of negativity be it from people, or from harsh elements of nature such as bright sun or dust should change you and rob you off your inner brightness. As Bhumi walks down the green room to the dais addressing the young India at a college convocation, she reminisces about her journey and how she stood strong against all odds without changing and losing her inner self. The commercial brings to light WOW Skin Science’s flagship product – Vitamin C Face Wash as the protector from harshness and the key factor that will make you shine inside out.
In the campaign, The actress Bhumi Pednekar is shown reinstating how Vitamin C Face Wash can bring back the glow. “To reach where I am now, I have gone through a lot of criticism, unsolicited advice and self-doubt – but I was very sure that I won’t let my brightness dim for anyone – not the dust, not the people, nor any stressor. I am looking forward to be a part of this campaign not just because it relates with me when I started out but with so many in this world today who need that little boost to show how bright they shine from within,” Bhumi Pednekar, stated.
Body Cupid Pvt. Ltd is a personal care and wellness company. The brand’s aims to deliver innovative products, keeping customers at the center of everything. The products are manufactured and packaged in a facility in Himalayan valley to preserve maximum potency and efficacy of natural ingredients, the company claims. The company presently has three brands – WOW Skin Science, WOW Life Science and Body Cupid.