IPL 2023: Shah Rukh Khan, the co-owner of Kolkata Knight Riders (KKR), recently launched a new app called the ‘Knight Club’. In a fun promotional video, he used the tagline “Ekdum Fatafati App” to describe the app. The Knight Club app is designed to keep fans engaged and entertained throughout the cricket season, offering a range of features that can be accessed right from their smartphones. It aims to bring the excitement of the game directly into the palms of the fans.
Special program for fans
Binda Dey, Chief Marketing Officer of KKR said that, “KKR has always had a special bond with its fans. We wanted to take the commitment to our fans further as we return to our home ground Eden Gardens after three years, post the pandemic. The Knight Club app is our way of bringing the KKR experience to our fans’ fingertips and sharing all the excitement of coming home with them up, close and personal.”
The Knight Club app has an exciting loyalty program that rewards fans for their loyalty towards the KKR team. By engaging with the app, fans can earn points that can be redeemed for exclusive KKR merchandise and once-in-a-lifetime experiences that money can’t buy. The app also offers lucky fans the opportunity to meet the KKR Knights in person, making it an even more engaging and interactive experience for cricket fans.
Insight on KKR app before IPL 2023 starts
The Knight Club app has exciting features such as match-day games where fans can win prizes, exclusive insights into the KKR camp through articles, pictures, videos, stats, and more. There is also a megastore where fans can buy the official KKR merchandise to show their support for the team. The app is designed to make fans feel more connected with the team and players.