HomeBRAND REVIEWEquitas Small Finance Bank appoints Rani Rampal and Smriti Mandhana as brand...

Equitas Small Finance Bank appoints Rani Rampal and Smriti Mandhana as brand ambassadors

Equitas Small Finance Bank has announced women hockey player Rani Rampal and cricketer Smriti Mandhana as the company’s brand ambassadors.

Murali Vaidyanathan, senior president and country head – branch banking – liabilities, products and wealth, Equitas Small Finance Bank, said, “Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. Banking for women and empowering them is our key focus area and the announcement of our collaboration with these two leading “EVA’s” is in that philosophy and direction.”

Rampal said, “A bank with a soul – this is what Equitas is for me. What a remarkable journey Equitas has had and all their initiatives – be it banking or even beyond banking – have been revolutionary. The fact that they relate to the struggles of those who are hardly noticed and help them out financially is what I could identify myself most with.”

Mandhana said, “I was truly impressed by Equitas Bank’s stand on not just banking, but going beyond as well. Their sincere and single-minded focus on making banking simpler even for the unbanked and under banked touched my heart. They have challenged the norms and broken barriers. This spirit resonated with me and I could relate with their values.”

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