Piramal Pharma’s consumer products division has announced its association with Bollywood superstar Kareena Kapoor Khan for its brand Little’s – Baby Wipes and Little’s Comfy Baby Pants.
Nandini Piramal, director, Piramal Pharma Limited said, “We are thrilled to associate with one of the most popular celebrities in Bollywood for our brand Little’s. Kareena sets a great example of good parenting and resonates with our brand thus making her a perfect fit. Little’s as a brand is built around understanding real parents, their journeys and to address every little need of their babies. Baby wipes are designed specifically with extra thickness and moistness to provide a gentle and complete cleaning experience for babies.”
Khan said, “One of the most important aspects of parenting is Maintaining hygiene while you allow your baby to explore their world and sometimes also get messy. Baby wipes are an essential and an integral part of not only a baby’s diaper changing routine but also for all the other small messes created when they eat and play exploring and experiencing the world around them. I am excited to associate with Little’s Baby Wipes which are extra thick, extra moist and have the goodness of aloe Vera, jojoba oil and vitamin E.”