Viral Video: A shocking viral video, which has been making rounds on social media, has sparked outrage after a mother was allegedly seen putting a rope around her child’s neck while filming content for a reel. A disturbing clip shows the terrified child screaming “Mummy Bachao” (“Mom, save me”) in panic as she struggles. The mother was reported to have continued filming the video instead of immediately removing the rope, which drew harsh criticism online.
The incident has brought a renewed focus on the dangers of social media trends and the increasing fascination with creating viral content at the expense of children’s safety.
Netizens Alarmed Over Child Safety Concerns
When viewers saw the clip, they were genuinely concerned, and many pointed out that a child with a rope around his or her neck could easily be killed through accidental strangulation. Some users described the incident as “reckless,” “inhuman”, and “criminal negligence,” saying children are increasingly being used as props in content seeking attention on social media.
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Child welfare activists also warned that such videos can normalise risky behaviour and encourage imitation by others seeking online fame.
The focus on social media addiction
The viral controversy has once again highlighted the pressure to churn out sensational reels for views, likes and followers. Experts say the short-form content culture is increasingly influencing many parents, who sometimes overlook emotional and physical risks to children during filming. Psychologists have also cautioned that repeated exposure to traumatic or humiliating situations can adversely impact children’s mental health.
The incident sparked a larger conversation on the internet about how social media addiction is changing parental behaviour, especially in small towns and villages where the use of smartphones has increased dramatically in recent years.
Note: This Article has been done on the information provided in this viral video/ post. DNP India doesn’t endorse, subscribe or verify the claims.


